DunedinNZ Key Visitor Stats

Background

Enterprise Dunedin is responsible for the role of Regional Tourism Organisation for Dunedin, New Zealand and is one of 30 regional tourism organisations in New Zealand and works with the local tourism industry, businesses, event organisers, conference organisers, national and international media, trade wholesalers, inbound tour operators, travel agents, Tourism New Zealand and the Tourism Industry Association New Zealand to promote awareness of Dunedin as the nature and heritage destination of New Zealand.

Project

Enterprise Dunedin wanted to replace an existing PDF of visitor statistics with an interactive dashboard to be embedded on the DunedinNZ Website.

Solution

Data was sourced from Statistics New Zealand and the Ministry of Business, Innovation and Employment, imported in to Power BI.

The report consists of a Summary dashboard of high level statistics for each of the key area of analysis. Each key area area was then split out into sheets of there own, one for each of:

  • International Visitor Spend
  • Visitor Product Spend
  • Commercial Guest Nights
  • Occupancy Rate and Guest Arrivals
  • Regional Comparison